“I’m in the union because…” online recruitment / awareness campaign

regional website image

Would your branch be interested in taking part in a quick and easy recruitment campaign?

“I’m in the union because…” photo campaign on social media highlights the diverse reasons for joining and the diversity of our membership.  The campaign is designed as an interactive tool.  Members write their reason for joining UCU on a speech bubble poster.  Photographs of the member holding their completed poster can then be tweeted using #JoinUCU  or emailed to Emma Alexander ealexander@ucu.org.uk to tweet from our regional twitter @UCUNorthern and display on this website at ucunorthern.org.uk/in-the-union-because

The campaign will allow the branch to engage with members while raising awareness, and assisting recruitment.  Feedback from branches who have taken part in the campaign : it’s fun to do and taking photographs attracts the attention of people, including non-members, so it’s a way of speaking to them too.

For the camera shy, completed posters could be put on a wall or notice board and photographs taken of the display.

NB: Writing done in felt tip / marker pens is more visible in photographs.  Please take the photograph fairly close up so the writing is visible.

For easy access, the instructions for the campaign are on the reverse of the poster.

If your branch needs hard copies of your “I’m in the union because…” poster please contact Emma Alexander at the Regional Office.    

Electronic versions are below:

Branch  Colour version  B&W version
Bishop Auckland College Bishop Auckland colour poster Bishop Auckland B&W poster
Carlisle College Carlisle colour poster Carlisle B&W poster
Cleveland College of Art and Design Cleveland Art colour poster Cleveland B&W poster
Cumbria, University of Cumbria colour poster Cumbria B&W poster
Darlington College Darlington colour poster Darlington B&W poster
Derwentside College Derwentside colour poster Derwentside B&W poster
Durham University Durham Uni colour poster Durham Uni B&W poster
East Durham College East Durham colour poster East Durham B&W poster
Furness College Furness colour poster Furness B&W poster
Gateshead College Gateshead colour poster Gateshead B&W poster
Hartlepool College Hartlepool colour poster  Hartlepool B&W poster
Kendal College  Kendal colour poster  Kendal B&W poster
Lakes College West Cumbria  Lakes colour  Lakes B&W
Middlesbrough College  Middlesbrough colour Middlesbrough B&W
New College Durham  NCD colour  NCD B&W
Newcastle College  Newcastle College colour  Newcastle College B&W
Newcastle University  Newcastle Uni colour  Newcastle Uni B&W
Northumberland College  Northumberland colour  Northumberland B&W
Northumbria University  Northumbria colour  Northumbria B&W
Redcar and Cleveland College  Redcar Cleveland colour  Redcar Cleveland B&W
South Tyneside College  S Tyneside colour  S Tyneside B&W
Stockton Riverside College  Stockton colour  Stockton B&W
Sunderland College  Sunderland College colour  Sunderland College B&W
Sunderland, University of  Sunderland Uni colour  Sunderland Uni B&W
Teesside, University of  Teesside colour  Teesside B&W
Tyne Metropolitan College  Tyne Met colour  Tyne Met B&W































Interested in the campaign but not a Northern Region branch?

No problem, you can join in too!

A generic version of the poster is available: Generic poster

Word versions of the generic version and a version with a space for ‘Your Branch name here’ (as in the below image) are also available.  These Word versions will allow your region to easily adapt the posters to show your branch name on the front and your contact details on the back:

UCU any region, any branch Word version colour

Word generic colour version

photo of posters for website

If your branch requires any assistance please do not hesitate to contact Emma Alexander.



Below are a few examples of photographs.  All the photographs which have been tweeted are also at ucunorthern.org.uk/in-the-union-because 


Ashley Tiffen photo

UCU photo EK

UCU photo FN

Richard Bathgate



Good news story: In April 2016 our campaign was included on the national ‘Build the union‘ website as a recruitment activity. This was only three months since Regional Support Official, Jon Bryan handed a sketch of an idea for a Sunderland University branch poster to Regional Administrator, Emma Alexander to design. She then turned the design into a campaign, got branches to take part, and shared details of the campaign with other regions including Scotland, South West and Yorkshire & Humberside.original idea stick man

We will continue Building the Union and sharing good practice with all regions.  You might be interested in the ‘Tell us what matters‘ campaign #TellUCUWhatMatters   During NRW2 in November 2015, Emma saw photographs on twitter #JoinUCU of Leeds University branch recruitment stalls and was so impressed that she made contact with @leedsucu Branch Administrator Alan Smith.  Alan kindly provided information on where the branch bought the plastic cylinders.  In April 2016 our Regional Executive approved the £41 funds needed to make a ‘campaign kit’ for use by our branches. Emma expects this kit to be ready in time for NRW3 in May.


‘Business Cards’

If your branch would like more Northern Region ‘business cards‘ please contact Emma Alexander.

Business card front

Business card back